Motives® for La La, an extension of the award-winning Motives® By Loren Ridinger® cosmetics brand, includes mineral base lipsticks, blushes, lip shines and more.
This line contains eight product types—lipsticks, lip shines, eye shadows, blushes, foundations, mascara and liners—not only showcase La La's distinct style, but complement the full line of Motives Cosmetics. Motives for La La is a perfect blend of runway and everyday styles with products uniquely-formulated for every shade of today's modern woman.
The star of VH1's La La Full Court Life, La La Anthony talks about her hot cosmetics line—Motives® for La La—and about being an UnFranchise® Owner at Market America 2012 International Conference.
Motives for La La, which includes eyeliners, blushes lip shines, lipsticks, mascaras, eye shadows and foundations, was created using beneficial mineral formulas to provide long-lasting wear, great color payoff and amazing feel.
Loren and La La made it a point to emphasize colors and products for African American and Latina women, due to the lack of prominence many beauty lines place on ethnic markets. Motives by La La achieves this goal, as the partnership between La La and Loren has resulted in a line that shares their love of makeup through products and colors that give a complete look—eyes, cheeks, lips—for beauty in every shade.
La La Anthony has been making her own way since the age of 16, when she landed her first job at an Atlanta radio station. She has parlayed her charismatic personality and tireless work ethic into a successful media career, from her beginnings on radio, followed by television—first as a VJ with MTV, then as the star of the current hit reality show La La's Full Court Life on VH1—and the silver screen, both on- and off-camera, appearing in the upcoming feature film "Think Like a Man." In addition, last October La La completed her off-Broadway run in "Love, Loss and What I Wore." La La runs the entertainment company Krossover Productions, which produced the critically-acclaimed documentary "Tyson," winner of Regard Knockout Award at the Un Certain Regard event during the 2008 Cannes Film Festival.
Loren Ridinger, senior vice president of Market America/SHOP.COM and creator of the award-winning cosmetics line Motives by Loren Ridinger, has been changing the face of the beauty and internet retailing industries for many years. Her impeccable style has established her as one of today's leading trendsetters. She has been named to Vogue's Top 100 as one of their most influential women, selected by Haute Living as one of New York's and Miami's most influential residents, winner of the 2009 Women of Substance and Style award, and named Woman Extraordinaire and Top 50 Entrepreneur by Business Leader magazine.