Motives by Loren Ridinger, through revolutionary, cutting-edge technology, is a world leader in the customized cosmetics industry.

Become a color correcting pro in no time with our simple Color Correction Guide. Learn how to color correct concerns based on skin tone and which product works best for you. From dark circles and spots to redness and dullness – your flawless complexion awaits.

Have you searched for that perfect foundation only to be met with disappointment? Your search is over: Motives Custom Blend Foundation combines liquid mineral foundation with pure pigments and skin enhancing ingredients to create your perfect foundation match.

Loren Ridinger and La La Anthony teamed up to create the best makeup for beauty in every shade. Motives for La La features mineralized products from lip shines to foundation and eye shadow palettes for everyday women.

Take the Custom Skin Quiz to create a custom skincare routine with products personalized for your skin type and goals!

Get ready for the perfect, “your skin, but flawless” finish. Motives Flawless Face Stick Foundation comes in 19 creamy, conditioning shades. Take the quiz to find your flawless match!