**Greensboro, N.C. (August 8, 2014)** – At the Market America 2014 International Convention, a crowd of over 20,000 learned that Motives is continuing to be the leader in cosmetics. This is due to its, breakthrough products and because the brand’s founder, Loren Ridinger, has used the power of social media to create brand awareness. Ridinger said, “I created this cosmetic line to give women around the world the chance to have the highest-quality beauty products at affordable prices. One of the biggest ways we get our message out is through social media and Instagram.” Motives Cosmetics outshines some of the top global beauty brands such as Estee Lauder, Lancome and AVON in Instagram followers, with over 900,000 followers to date.
The marketing analytics team at Market America | SHOP.COM carefully researched the top global beauty brands in terms of their social media standing and found that Motives has over 900,000 followers ahead of some of the biggest beauty brands. “Last year we had a few thousand followers and now we have a larger Instagram following than all of these companies combined, thanks to Loren’s brilliant social media strategy” said Market America | SHOP.COM’s President and CEO, JR Ridinger.
At MAIC2014, Loren Ridinger and La La Anthony unveiled the new Motives products debuting this fall. Some of the highlights include: In The Nude Palette – offers six complementary, barely-there, neutral eye shadows that can worn alone or combined, along with a bronzer and a lip shine. The palette features an easy-to-use application guide for both day and night looks. It is sold for $49.95. Dual Blending Sponge – This blending sponge, fits perfectly in the palm of your hand and has a unique curved shape, which makes for easy handling. The narrow tip makes for easy product application for those hard-to-reach areas around the nose and eyes. This sponge can be used wet or dry for a streak free airbrushed finish. It sells for $12.95. Lip Crayons, New Shades – Already a successful part of the Motives line, the Motives Lip Crayon is now available in new fab fall colors: Morning Coffee, Red Currant, Dusty Rose and Raisin. Like our other great lip crayons these glide on easily for precise application and are creamy and smooth. “ says Ridinger. The Lip Crayons retail for $14.75.
**ABOUT MARKET AMERICA, INC. & SHOP.COM**
Market America, Inc. is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, NC, the company was founded in 1992 by President and CEO JR Ridinger and has generated over $5.5 billion in accumulated sales. Market America employs nearly 700 people globally with operations in the United States, Canada, Taiwan, Hong Kong, Australia, United Kingdom and Mexico.
Through the company’s shopping website, SHOP.COM, consumers have access to over 40 million products, including Market America exclusive brands and thousands of top retail brands. By combining Market America’s entrepreneurial business model with SHOP.COM’s powerful comparative shopping engine, Cashback program, Hot Deals, ShopBuddy™, social shopping integration and countless other features, the company has become the ultimate online shopping destination.
For more information:
United States: http://www.marketamerica.com or http://www.SHOP.COM