PRESS RELEASE: Motives Cosmetics Brings Life To Edwing D’Angelo’s Vision For His Spring Collection During New York Fashion Week Spring 2015 Runway Show
**Greensboro, NC (September 11, 2014)** Motives by Loren Ridinger served as the exclusive cosmetics brand for Edwing D’Angelo’s Spring 2015 Collection at the Designer’s Loft at Studio 450 in midtown Manhattan. Motives Cosmetics emphasized bold lips and smokey eyes to combine D’Angelo’s vision of traditional Saharan culture with his modern sensibilities. “We are always excited to be part of New York Fashion Week,” says Motives Cosmetics Crea-tor, Loren Ridinger. “The city is buzzing with the hustle and bustle of runway shows, and Edwing’s Spring collection adds to the excitement!” D'Angelo’s collection titled, "Voices of the Desert," is inspired by the Tuareg people ("Berbers" ) who are the principal inhabitants of the Saharan interior of North Africa. The collection celebrates their traditionally nomadic, pastoral lifestyle as well as their customs and traditional garments. D’Angelo’s collection brings a modern feel to these long rooted clothing traditions provoking avant-garde ethos in his Spring 2015 offering. To achieve the makeup look, Motives Cosmetics used the following products: Motives Pro Color Kit A basic palette of color that offers a wide range of versatile eye shad-ows, blushes and face powders to create any look using essential Motives colors. Motives Mineral Gel Eye Liner in Little Black Dress A unique, mineral-based formulation that allows the precision of a liquid liner with the ease of a gel-based formula. The eyeliner glides on smoothly and precisely, then quickly dries down to a silky soft finish. Motives Luxe Precision Eye Line in Jet Black A moisturizing water- and smudge-proof felt-tip liquid liner that contours and lines the eyes with precision. Keep your eyes looking freshly lined all day and into the night. Motives Lipsticks Rich Formula Lipstick in Berry Sexy A creamy formula packed with vitamin E for luscious lips. Legendary beauties are unforgettable for their daring, iconic style. Get famously bold lips that stand out from the crowd with this beau-tiful lip color. Moisture Rich Lipstick in Sin, Spiced, Venti, Scarlet An ultra-rich color lipstick. Motives Moisture Rich Lipstick delivers ultra-rich color in an irresistibly lightweight formula. Its unique blend of moisturizing ingredients enhances the lips, leaving a smoother, healthier appearance. Motives Mineral lipstick in Naughty and Savvy A creamy, colorful and moisturizing mineral lipstick. Get a polished look with full coverage and a rich finish of matte, shimmer or pearl. Mineral Lip Shine Toasty Delight, Bella, Amazing, Kiss Me A sheer, high-shine gloss that can be worn alone or layered over lip color to add a touch of luster to lips. The vitamin-rich minerals help to condition and protect your lips. With dynamic shades ranging from bright to deep in creamy and sparkly textures, the runway-ready possibilities are endless. Motives Liquid Powder Mineral Foundation with SPF 15 in Linen, Cream Beige, Tender Beige, Vanilla Cream, Sandy Beige, Almond, Cameo Beige A 3-in-1 foundation that provides the superior, buildable coverage of a crème foundation while offering SPF and primer, with the natural-looking, sheer finish of a powder foundation. This foundation hides discolorations and covers skin with a fine, light-diffusing layer to minimize pores and imperfections for clear, satiny-smooth skin under any lighting. Color Perfection Quad in Medium Dark, Medium, and Dark An all-in-one quad to contour, highlight and conceal. The mineral-rich formula contains vitamins and oils to moisturize and condition skin throughout the day, making it ideal for all skin types. Crème Concealer in Light, Dark, Amber, Light Amber A long-wearing concealer that completely hides redness, blemishes and dark, under-eye circles. Covers blemishes and problem areas for beautiful skin that feels smooth and looks flawless. Shape and Sculpt A duo featuring a highlighter and a matte satin bronzer to contour and define the face. This two-in-one formula is made of ultra-light pigments that effortlessly blend and define to enhance skin tone, and give you a flawless look and feel. Use both for seamless, natural-looking radiance. Motives Translucent Loose Powder Light and Medium A silky-sheer translucent loose powder formulated to create a satin-smooth finish. Use it to min-imize the appearance of pores and uneven surface texture while maintaining skin's natural moisture. Dark A matte finish for dark skin tones created by La La. This silky-sheer loose powder is formulated to create a satin-smooth finish. Use it to minimize the appearance of pores and uneven surface texture while maintaining skin's natural moisture. It sets liquid and crème foundations with a flawless, translucent finish. ABOUT MOTIVES® BY LOREN RIDINGER Motives by Loren Ridinger, through revolutionary and cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit MotivesCosmetics.com, Loren Ridinger’s blog, My FashionCents, and Loren’s World, a lifestyle and empowerment website.