**Greensboro, North Carolina (September 09, 2014)** Motives Cosmetics, @motivescosmetics, reached a major milestone this past Friday achieving what L’Oreal, CoverGirl, Estée Lauder and Lancôme combined have not – surpassing one million followers on Instagram. What’s more impressive is that this feat was the result of a well-crafted plan created by Motives founder Loren Ridinger just one year ago.
“We couldn’t be happier crossing this monumental threshold of one million Instagram followers so quickly,” Loren Ridinger said enthusiastically. “My goal was to connect with women as well as beauty influencers who visualize Motives as an elite product and brand that is accessible to everyone.”
In celebration, for 12 hours this past Saturday, Motives Cosmetics gave away 12 top-selling products each hour to 12 loyal followers during its ‘Thanks-A-Million Flash Giveaway’. From noon to midnight on Instagram, these top-selling products were given away based upon gorgeous ‘million dollar looks.’
What makes this achievement more significant is that Motives is the first company to achieve this status on an organic level without the help of a media or branding agency. Socially connecting to people through beauty influencers like Naomi Giannopoulos, @Vegas_Nay; Maryam Maquillage, @maryamnyc; Elizabeth Marino, @elymarino; Ellarie Noel, @ellarie; Denise Sanchez, @makeupbydenise; and Teni Panosian, @tenipanosian as well as hundreds more allows everyone to experience the glamorous yet practical nature of Motives by seeing pictorials and videos created by these beauty icons.
“I call this team of beauty influencers the Motives Mavens through whom, along with hundreds of other beauty authorities, we are exponentially connecting with more than 10 million beauty lovers.”
It’s not just Motives’ followers that have increased. As a result of Ridinger’s social media prowess, Motives Cosmetics’ social sales have increased dramatically as well. This is consistent with a recent report released by research firm L2, http://www.l2thinktank.com/research/instagram-2014 wherein Instagram boasts the highest conversion rate from browser to shopper.
“We consider ourselves pioneers of social selling and no one does it better than Motives Cosmetics,” said JR Ridinger, President & CEO of Motives’ parent company, Market America | SHOP.COM. “Having surpassed industry giants in terms of social following and customer engagement, Motives will soon pass them in terms of revenue through ongoing social commerce initiatives that only Loren can envision and execute. She turned selfies into sales – can’t wait to see what’s next.”
La La Anthony, actress and entrepreneur, is also thrilled with the achievement as she and Loren created Motives for La La to address the cosmetics needs of women of all skin tones. Now, with over one million followers, their goal of making everyone feel beautiful is clearly becoming a reality.
“Less than a year ago, Motives Cosmetics had less than 2,000 Instagram followers and now we have over one million,” said La La Anthony. “We are so thankful to all those who have fallen in love with the versatile color palettes and rich formulas of Motives and who have helped us hit this amazing accomplishment!”
Loren and La La personally thanked their followers and posted video messages on Instagram within moments of hitting the one million mark:
http://instagram.com/p/skiGEijkrZ/?modal=true (La La)
“There is so much more to come with Motives Cosmetics, including an upcoming contest to spotlight all the ‘one-in-a-million’ women out there - so everyone should follow @motivescosmetics so you don’t miss out,” said Loren. “And take a look at this quick Motives video while you’re there, http://instagram.com/p/skvIxDDkvL/?modal=true. Thank you so much to all of our followers for helping Motives become one-in-a-million!”
All Motives products are available now through http://www.motivescosmetics.com
ABOUT MOTIVES® BY LOREN RIDINGER
Motives by Loren Ridinger, through revolutionary and cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of consultants worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit MotivesCosmetics.com, Loren Ridinger’s blog, My Fashion Cents, at MyFashionCents.com, and Loren’s World, a lifestyle and empowerment website, at LorensWorld.com.
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