Motives® by Loren Ridinger, through revolutionary, cutting-edge technology, is a world leader in the customized cosmetics industry. Motives is worn by some of today’s hottest celebrities and is a favorite of makeup artists, models and photographers. Motives by Loren Ridinger strives to empower people everywhere to look and feel beautiful inside and out, while providing thousands of beauty advisors worldwide with an opportunity to live the lifestyle they have always dreamed of. For more information, visit; Loren Ridinger’s blog, My Fashion Cents, at; and Loren’s World, a lifestyle and empowerment website, at

Motives for La La, an extension of the award-winning Motives by Loren Ridinger cosmetics brand, is a collaboration between Loren and La La and has been largely popular since its launch. The line includes mineral-based lipss, blushes, lip shines and eye shadows that not only showcase La La’s distinct style, but complement the full line of Motives cosmetics. Motives for La La is a perfect blend of runway and everyday styles with products uniquely formulated for every shade of today’s modern woman.


The beauty of a catalog at the convenience of your computer or tablet, the Motives Digital Catalog makes sharing and shopping Motives easier than ever. Simply browse through pages of lip products, face makeup, eye makeup, palettes and tools. All the products are shoppable! Click any product name and you will be directed to the product page on where you can see more shades, read about benefits and product details, and even add to cart!

Loren Ridinger, Senior Executive Vice President of Market America Worldwide, Creative Director and Founder of Motives® by Loren Ridinger

As one of fashion and beauty’s most influential people according to Vogue, Elle Taiwan, Haute Living and more, internet mogul Loren Ridinger continues to set trends. Her vision to create the highest-quality beauty and skincare products for every woman and budget has led some of the most successful brands in the world, including the award-winning Motives by Loren Ridinger. In addition, her expert opinions on Loren’s World and The Huffington Post have made her one of the internet’s most prominent authorities on fashion, culture and business.

La La , Actress, Entrepreneur and New York Times Best-Selling Author

La La is an actress, producer, New York Times bestselling author and fashion-and-cosmetics entrepreneur. She can currently be seen on STARZ Network #1 hit show, “Power” which is in its 6th season. La La teamed up with Motives cosmetics in 2012 to help launch Motives for La La. The line showcases products great for any skin tone while playing off La La’s fashion forward style.

Let your lips do the talking with Motives®. From lipstick to lip gloss, lip scrubs to lip treatments, Motives has all the hottest lip essentials on the market. Whether you like to rock a simple, barely-there look or a bold vibe filled with color, Motives has you covered for any lip occasion.

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create bold, kissable lipsto match your own unique style

scrub and smooth your lipsto create your perfect pout

Turn up the base on your makeup game with foundations, powders, primers, setting sprays, blushes and bronzers from Motives®. Motives offers a variety of finishes, coverage levels and shades to fit your unique skin. Can’t find what you are looking for? We offer custom blend too! Ask your Beauty Advisor for more information.

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Motives® Custom Blend (contact your Beauty Advisor)

My mom uses this every day and it is the favorite powder that she has ever used!!! –NicholasD

find all of your must-haves toround out your beauty arsenal

Been using it for 10 years. Wouldn’t use anything else. Lasts all day. Keeps my make up in place and makes me look younger. How could I not keep buying it? -SandyB

Explore fresh new looks with Motives®. Whether you want to amp up the volume on your lashes, take your cat eye from sleek to sexy or color your lids in a shade you’ve never tried, Motives has all the eyeshadows, mascaras and eyeliners to do it.

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I wear it every single day. First liquid liner with a great brush that goes on smoothly. Great to use with false eye lashes too. -RaquelD

Simply love this brow kit . Its dual tone create a natural looking brow , plus the gel is a bonus ! It helps to stay for the whole day . It is definitely my keeper. -Lim

find the perfect mascarato complete any makeup

Long lashes here we come! WOW!! Awesome product, no clumping and smooth application. Dries quickly too! Stays in place! -MelanieL

Treat yourself or gift a friend hot new palettes from Motives®. From neutrals to bold, classic to seasonal, Motives has you covered for any day of the week and every special occasion. Check out Motives Demure Palette for sought-after nude shades, or Motives for La La Static Palette for shades with bold color.

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create your best lookwith palette perfection

I love this little pack of eye shadows and lip gloss. Great colors and they last. -NicholeN

No makeup arsenal is ever complete without the best brushes, sponges and tools. Motives® offers high-end tools that will turn your makeup application up a level. Blend, smudge and pat your way to a flawless finish.

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Keep it trendy with Motives® social media. Follow Motives on Instagram, Facebook, Twitter and more to stay up-to-date on trends, hot products and top looks.

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